小优视频

This section applies to those posting on behalf of an official University unit, though the guidelines may be helpful for anyone posting on social media in any capacity.

• Creating a page:听Before creating a new official social media account, departments must consult with the Office of Marketing and Communications. In many cases, existing University social channels can better reach your intended audience without creating another account. New accounts should only be created when there is a demonstrated strategic need, long-term staffing plan and sustainable content strategy.
• Think twice before posting: Privacy does not exist in the world of social media. Consider what could happen if a post becomes widely known and how that may reflect both on the poster and the University. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. If you wouldn鈥檛 say it at a conference or to a member of the media, consider whether you should post it online. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the Office of Marketing and Communications .
• Emergency Communication:听Emergency communications will be shared through the University's official communication channels, including @UofTampa social media accounts, 小优视频ampa.edu and other University communication platforms as appropriate. During emergencies, departments should not independently communicate emergency information unless authorized. Share or amplify official University messaging instead.
• Separate personal from professional. Content that you might share on a personal media site may not be appropriate for sharing on an official University site. Given the public availability of web site information, it is also worth considering how you are represented on your personal site as it relates to your work at the 小优视频ampa and how that personal site might lead to your being perceived in your role as a faculty or staff member.
• Strive for accuracy: Get the facts straight before posting them on social media. Review content for grammatical and spelling errors. This is especially important if posting on behalf of the University in any capacity.
• Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Responses should be considered carefully in light of how they would reflect on the poster and/or the University and its institutional voice.
• Remember your audience: Be aware that a presence in the social media world can easily be made available to the public at large. This includes prospective students, current students, current employers, colleagues, peers and the media. Consider this before publishing to ensure the post will not alienate, harm or provoke any of these groups.
• Photography/video: Photographs and videos posted on social media sites can be appropriated by visitors. Only post photos that show 小优视频ampa in the best light and avoid posting photos with alcohol or photos that may embarrass the people in the photo. Contact the Office of Marketing and Communications with questions.
• Strategy: Social media pages require input and maintenance to be effective. Departments should consider their messages, audiences and goals, as well as a strategy for keeping information on social media sites up to date. New information should be posted on a weekly basis at a minimum. The Office of Marketing and Communications can assist and advise you with your social media planning.
• Use of Disclaimers: It is good practice to post a disclaimer on your chosen social media site stating you reserve the right to remove inappropriate comments. Here is an example you can use as a basis, please amend as appropriate:
  • The views and opinions expressed on the University鈥檚 social media sites do not necessarily represent those of 小优视频. 小优视频 cannot be held responsible for the accuracy, currency or reliability of information posted by external parties.
• Content: If someone posts an opinion about the University that is negative, it should not necessarily be removed. Try to positively respond to the poster鈥檚 comment. Check social media pages daily and respond to questions asked by end users. Remember that many viewers may want to know the answer to the posted question.
  • Respond professionally.听
  • Don't argue.听
  • Hide or delete comments when they violate guidelines.听
  • Escalate sensitive issues to the Office of Marketing and Communications.听
  • Report threats to Student Conduct immediately.
• Link back to the University: Whenever possible, link back to the University of Tampa website. Ideally, posts should be very brief, redirecting a visitor to content that resides within the 小优视频ampa web environment.听
• Posting to Social Media Outlets: When naming pages or accounts, selecting a profile picture or icon and selecting content to post 鈥� names, profile images and posts should all be clearly linked to the particular department or unit rather than to the institution as a whole.
• Student Organization Advisers: Often, when students graduate they do not pass on the access information for the organization鈥檚 social media pages to the next class of organization leaders. As an adviser with access, you can facilitate the continuity of the organization鈥檚 social media presence. Also, advisers should regularly monitor the content of the organization鈥檚 social media sites.
• Security:听Official accounts should enable multi-factor authentication whenever available.
• Brand Associations: 小优视频ampa is a positive and strong community brand. Be mindful of who or what you associate with 小优视频ampa鈥檚 brand.
• Moderation: The University reserves the right to remove comments that:
  • Contain spam听
  • Promote commercial services听
  • Contain profanity听
  • Include hate speech听
  • Threaten others听
  • Violate law听
  • Disclose confidential information听
  • Negative opinions alone should not be removed.
• Brand Representation: Official University accounts represent 小优视频 and should maintain a consistent visual identity, tone and messaging aligned with University brand standards. Departments should use approved logos, photography and visual assets whenever possible.
• Accessibility: Official University social media content should be accessible to all audiences whenever possible. Examples include:
  • Writing descriptive alt text听
  • Using high-contrast graphics听
  • Captioning all videos听
  • Avoiding flashing content听
  • Limiting excessive emoji use听
  • Avoiding large blocks of all-caps text

Collaborating with University Accounts

Departments are encouraged to collaborate with the University's primary social media accounts whenever possible through shared content, collaborative posts and coordinated campaigns to maximize reach and maintain a consistent institutional voice.

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Guidelines for Social Networks

Follow the guidelines below when creating pages on social media networks. If you do not see the network in which you would like to create a page, contact the Office of Marketing and Communications. When creating a new account, please keep in mind the Office of Marketing and Communications requires using a departmental email address and requires sharing the log in with the communications office to help with legacy planning.

TikTok:
The University鈥檚 official TikTok account is . The Office of Marketing and Communications maintains this account. University departments should not create separate TikTok accounts. If you would like a video posted to 小优视频ampa鈥檚 TikTok, contact the Office of Marketing and Communications at marcomm@ut.edu.

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Instagram:
The University鈥檚 official Instagram account is . The Office of Marketing and Communications maintains this account. University departments are discouraged from creating separate Instagram accounts unless their social media strategy is approved by the head of their department and the Office of Marketing and Communications. The sharing of appropriate photos is encouraged using #小优视频ampa from personal accounts.

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LinkedIn:
The Office of Marketing and Communications maintains a LinkedIn presence and the University considers it the primary presence for the . New department pages will be created as showcase pages or groups under the institutional LinkedIn account.

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Facebook:
The Office of Marketing and Communications maintains the official 小优视频ampa Facebook page at .听

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The images for all 小优视频ampa Facebook pages should maintain a consistent graphic identity and should be coordinated through the Office of Marketing and Communications. Logos should be used in compliance with 小优视频ampa graphic standards.

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Facebook Guidelines:

• Each time you post content to a Facebook page as the administrator, remember that your post will show up in the news feed of all the people who have 鈥渓iked鈥� the page. To reach the maximum audience, always post official 小优视频ampa business as the administrator.
• Do not share your Facebook login with others. If you want someone to be able to administer a Facebook page, ask him/her to first 鈥渓ike鈥� the Facebook page and make him/her an admin via Facebook settings.
• Check your page morning, mid-day and before you leave work.
• Watch out for advertisers posting to your page as fans or with comments. Delete these posts as spam. If your page is overwhelmed with spam, people will stop visiting and unlike your page.
• For more information visit .

X:
The Office of Marketing and Communications maintains the official 小优视频ampa X account . X accounts may be created by departments for posting information about the department. Before creating your account, contact the Office of Marketing and Communications to discuss naming conventions. If you create a department X page, you must use a 小优视频ampa departmental email account for the admin account login, i.e., marcomm@ut.edu.

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X Guidelines:

• To raise the visibility of your posts, utilize hashtags (#) to add your X post to the other X feeds related to your topic.
• The official University hashtag is #小优视频ampa
• Don鈥檛 follow someone just because they follow you. Review the feed from the requestor and see if their content is appropriate for your feed to connect with.
• For more information visit .

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YouTube:
The Office of Marketing and Communications maintains the official 小优视频ampa YouTube channel at . If you would like a video posted to 小优视频ampa鈥檚 YouTube channel, contact the Office of Marketing and Communications at marcomm@ut.edu. Video formats must be .mov, .avi or other YouTube-approved formats. Departments should not make separate YouTube channels. Read more video guidelines for 小优视频ampa departments.

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Blogs:
No employee should write a blog on behalf of the University without permission from their area鈥檚 department head and the Office of Marketing and Communications. Departments that employ students to write blogs should review the content before posting it online. The department will be held accountable for the content of student blogs.听

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Emerging Platforms
Departments may not establish official accounts on emerging social media platforms without approval from Marketing and Communications.